While evaluating some of my favorite ads and brands last night, I remembered a great story about my best friend's first visit to the Apple store. It started in December of our senior year in High School when his parents bought him the 1st generation Ipod.
After having trouble connecting the Ipod to his PC and importing music, he asked me to come to the store with him to get help.
Once we got to the store, the genius helping us seemed quite disappointed when my friend revealed that he was using a PC.
While explaining the PC-Ipod connection, he drew a diagram. The PC was drawn as a monitor with a keyboard, mouse and several external units all connected to the computer with various wires. There was also a longer wire, difficult to differentiate, connecting the Ipod to the PC. My friend was not thrilled with the explanation he was given, describing the slow transfer speed of music to the Ipod.
The man at the Apple store politely offered an alternative diagram. This diagram included the same Ipod, but with a single cord connecting it to a Mac, displayed as a single rectangle with a happy face.
We left the store and went to my friend's house to configure his Ipod to his PC. We were able to get it working pretty quickly.
Needless to say, the next week, he told me he had just purchased a Powerbook G4.
I'd like to believe that the second diagram was his reasoning for switching.
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